At SHEfo, we understand the unique challenges women entrepreneurs face when it comes to mastering their finances and building successful businesses. That’s why we’re here—to provide expert financial guidance that empowers you to take control of your business’s future with confidence and clarity.
Founded by Janell, a seasoned entrepreneur, financial expert, and Enrolled Agent (EA) with over a decade of experience, SHEfo specializes in delivering Fractional CFO services tailored specifically to the needs of women in the beauty and arts industries. With an MBA, a Master of Accounting and Financial Management (MAFM), and a history of leadership in financial organizations, Janell has dedicated her career to helping women entrepreneurs achieve financial independence and long-term success.
Janell is currently pursuing a PhD in Business Psychology, furthering her commitment to understanding the unique challenges faced by women entrepreneurs and enhancing her ability to provide strategic, personalized financial support.
SHEfo is proudly a part of JBP Accounting Inc., a trusted provider of accounting, tax preparation, and tax representation services. Together, we bring a comprehensive approach to financial management, ensuring that our clients receive both strategic guidance and practical solutions for their businesses.
At SHEfo, our mission is simple yet powerful:
To empower women entrepreneurs by providing strategic financial insights, tools, and support to help their businesses thrive.
We believe that numbers tell a story—and we’re here to help you write yours with confidence.
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